7 Key Steps
Here are 7 key steps a customer can expect when working with CineMatta to produce a video:
We begin with a kickoff meeting to understand your goals, target audience, and messaging. Together, we’ll define the video’s purpose and desired outcomes while brainstorming creative ideas that align with your brand.
Discovery & Strategy
We expand on initial ideas to craft a compelling concept for the video. This includes refining the core message, determining the tone, and identifying the best storytelling approach to achieve your goals.
Concept Development
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This is where the planning takes shape:
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Develop a script or outline for the video.
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Create a storyboard or shot list to visualize the final product.
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Plan logistics, including scheduling, location scouting, and casting (if needed).
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Coordinate all necessary approvals before production begins.
Pre-Production
4
On shoot day(s), our team captures the visuals and audio with precision and creativity:
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Use high-quality cinematic cameras, professional lighting, and audio gear to ensure top-tier results.
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Record interviews, staged scenarios, or action shots as outlined in the plan.
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Capture supplemental B-roll footage for added storytelling and visual variety.
Production
5
This is where everything comes together:
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Edit the footage to create a cohesive, engaging narrative.
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Add enhancements like color grading, motion graphics, and licensed music to polish the final product.
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Incorporate your feedback with a set number of revisions to ensure the video meets your vision.
POST-Production
6
We perform a thorough review of the final video to ensure it aligns with your brand standards and expectations. This step includes double-checking visuals, sound, and any graphics for a seamless, professional finish.
Quality Review
7
Once the video is finalized:
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We deliver the file(s) in your preferred formats, optimized for your chosen platforms (e.g., social media, website, or presentations).
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Offer optional services such as subtitles, thumbnails, or cutdowns for various marketing needs.
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Provide tips or consultation on how to maximize the video’s reach and engagement.
Delivery & Distribution
