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7 Key Steps

Here are 7 key steps a customer can expect when working with CineMatta to produce a video:

We begin with a kickoff meeting to understand your goals, target audience, and messaging. Together, we’ll define the video’s purpose and desired outcomes while brainstorming creative ideas that align with your brand.

Discovery & Strategy

We expand on initial ideas to craft a compelling concept for the video. This includes refining the core message, determining the tone, and identifying the best storytelling approach to achieve your goals.

Concept Development

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   This is where the planning takes shape:

  • Develop a script or outline for the video.

  • Create a storyboard or shot list to visualize the final product.

  • Plan logistics, including scheduling, location scouting, and casting (if needed).

  • Coordinate all necessary approvals before production begins.

Pre-Production

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   On shoot day(s), our team captures the visuals and audio with precision and creativity:

  • Use high-quality cinematic cameras, professional lighting, and audio gear to ensure top-tier results.

  • Record interviews, staged scenarios, or action shots as outlined in the plan.

  • Capture supplemental B-roll footage for added storytelling and visual variety.

Production

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   This is where everything comes together:

  • Edit the footage to create a cohesive, engaging narrative.

  • Add enhancements like color grading, motion graphics, and licensed music to polish the final product.

  • Incorporate your feedback with a set number of revisions to ensure the video meets your vision.

POST-Production

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We perform a thorough review of the final video to ensure it aligns with your brand standards and expectations. This step includes double-checking visuals, sound, and any graphics for a seamless, professional finish.

Quality Review

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   Once the video is finalized:

  • We deliver the file(s) in your preferred formats, optimized for your chosen platforms (e.g., social media, website, or presentations).

  • Offer optional services such as subtitles, thumbnails, or cutdowns for various marketing needs.

  • Provide tips or consultation on how to maximize the video’s reach and engagement.

Delivery & Distribution

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